The Bearn

Bearn is changing how millions of people view and engage in
their health, wellness and fitness. Meet the team that wants to
make sure you are healthy, happy and inspired!

Product & Engineering
Aaron Drew
Founder & CEO
Aaron is the visionary behind Bearn’s concept and business model. As a serial entrepreneur and dedicated C-suite level team player, Aaron has over 14 years experience delivering complex products from idea to execution. An expert in UX/UI design, product strategy, and marketing, his previous products have been featured in the press and have received Cellerant Best in Class Technology Awards.
Ed Lippie
Co-Founder & CWO
Since entering the world of human performance in 1997, Ed's mission has been to help those he works with maximize their potential. As a 1995 graduate of Union College, Ed has sought to apply a complex systems approach to the well-being of his clients, understanding that achieving wellness requires the consistent practice of several overlapping elements. Much of Ed's career has been spent working with professional athletes from the NFL, NBA, NHL, MLB, PGA, MLS, EPL, & Serie A. His most recent experience in pro sports with Serie A giant, AS Roma, included the adoption of a variety of sports technology products and services. Lessons learned from working with pro athletes, clients and the application of sports technology inspired him to join the Bearn team and help further their goal of democratizing wellness.
John Malone
Executive Chairman
John is a dynamic, resourceful and highly effective business leader and visionary, with a record of driving rapid, profitable organizational growth and delivering significant value creation for all stakeholders. John has achieved high levels of success in a wide range of organizations from a Fortune 100 company, to a mid-cap and the founding of a brand new startup. Mr. Malone has spent five years as an independent director of a NYSE company, a combined eleven years as the executive chairman of three VC backed SW companies, 2 years as a founder and CEO, and 20+ years accountable for revenue generation as the SVP of Sales and Marketing, and 5 years as a mentor and executive coach to 18 CEOs.
Tony Hai
Chief Operations Officer
Tony is the CIO for the Global Financial Solutions business at First Data Corporation, the largest merchant credit card processor in the world. Bearn will leverage Tony’s experience in transactional data to create technology that can analyze ‘healthy’ purchases.
Luanne Vreugdenhil
Head of Product Development
As an analytical leader with 14 years of directing company operations in a growth-minded direction, Luanne leads the various stages of product development at Bearn. She is passionate about enriching people's lives through technology and is recognized for her strategic approach and her ability to turn complex concepts into realized, market-ready solutions.
Roman Munteanu
Senior Software Engineer
With over 400+ technology projects completed, Roman is a C-level, experienced technology professional, with a demonstrated history of working in the information technology and services industry in US and Europe, building projects from ground up, delivering them to clients, or launching them on the global market.
Jon Ingram
Development Manager
Jon is a full-stack software development leader and engineer with over 13 years of experience at both startups and largescale companies including Cisco, Demand Force, Intuit, and Jon excels at designing applications from the ground up, combining technology and business needs to produce world-class software that is easy to use.
Denys Moroz
QA & Testing
Denys was born in Kyiv, Ukraine where he studied the Security of information and Communication Systems. He found his passion for Software Quality Assurance back in 2015 and kept building his proficiency since then. With a deep understanding of SQA principles, he ensures that the product will meet and exceed user expectations by applying best-in-class testing strategies.
James Watson
Software Engineer
James has over 10 years of experience delivering high-quality, complex software systems using modern technologies to meet customers' needs. With experience in leading and contributing as a member of various agile teams, James brings a wealth of knowledge and a customer-focused attention to detail.
Joe Aitken
Software Engineer
George Railean
UX / UI Design
George has over 10 years UI/UX Design creation experience at startups across the United States and Europe. With a deep expertise in user experience design and a solid understanding of vertical markets, business processes and various enterprise BI, EPM, CPM, and CRM applications, George is leading the design for Bearn’s website and app.
Sean Leary
Research Scientist
Sean is a professor, program director and product developer with expertise in employee performance and engagement as it relates to physical and recreational activities. He specializes in the areas of wellness, engagement, and culture. At Bearn, Sean is guiding the creation of the health credit score, behavioral and incentive programs and health surveys.
Christopher Whisenant
Christopher holds a Master of Science in Applied Mathematics and has over seven years experience teaching in higher education. At Bearn he is creating and building the algorithms used to determine the health credit score, and monetary payouts to users, etc.
Business Development & Sales
Gary Serota
Director of Global Partnerships
Gary Serota is President of Affinity Marketing Services, a customer acquisition, retention, and loyalty company. He founded a national consumer membership that enrolled 1 million members, developed unique benefits for clients including AARP, and ran a foundation providing management guidance to Members of Congress. At Bearn he is leading strategic development on a global level.
Our Advisors
Donald Jones
Mobile Healthcare
Donald Jones has spent over 35 years developing, founding, and growing mobile healthcare enterprises. He served as COO of Med Trans, growing the company from $4.5M to over $1BN and now serves as an independent board member for venture-backed health companies.
Abdul Rauf
Healthcare Business Strategy
Abdul Rauf is a seasoned healthcare management executive, known for his expertise in primary care and telemedicine. Abdul's expertise spans healthcare technology integration, data management, clinical research, and innovative care delivery models, making him a valuable advisor to Bearn.
Tony Cord
Capital & Growth
Tony is an advisor, interim executive and growth & exit guru with extensive experience in Capital Markets and Institutional Client relationships, Tony will chair, lead and optimize the Bearn advisory board and support key growth initiatives.
Adrea Rubin
Adrea Rubin is founder and CEO of Adrea Rubin Marketing/Calibrant Digital. With over 30 years in business, her two organizations together provide integrated marketing solutions. Adrea is known as one of the top thought leaders in all aspects of insurance marketing. She has worked with fortune 100 clients in Financial Services and other regulated industries. Adrea has also been able to combine her personal passion for pets with her professional expertise in the growing pet sector. One of the firms key differentiators is holding a license in Life, Health and Property & Casualty. Adrea has been recognized 4 times by the Global Stevie® Awards for Women in Business. For the past 15 years she has been certified as a diversity vendor by the Women’s Business Enterprise National Counsel (WBENC).
Christopher Hosking
Mobile App & Gamification Strategy
A mobile game development veteran with over twenty years experience building interactive technologies and shipping innovative products, Christopher is currently Vice President of Engineering at Jam City. Prior to that, he was Director of Emerging Technologies at Glu Mobile. Christopher has a keen eye on creative solutions, efficiency, and business strategy. He is advising on the development of the Bearn mobile app and our gamification strategy.
Jim Pyers
Technology Leadership and Innovation
Gary Fogel
Machine Learning & Artificial Intelligence
Gary Fogel is CEO of Natural Selection, Inc and an accomplished data scientist whose career has focused on applying computational intelligence and machine learning to medicine, industry, and defense. An IEEE fellow in machine learning and computational intelligence, Gary will guide the development of IP and the creation of the world's first credit score for your health.
Jonathan H. Kaufman
Strategic Advisor
Jack Samatov
Technology Advisor
Jack is a seasoned technology leader renowned for building prosperous businesses and guiding multiple agile development teams across all software development phases. With an extensive track record spanning over 25 years, Jack is driven by a passion for innovation, strategic leadership, and fostering top-tier teams. Jack specializes in propelling nascent businesses towards successful funding rounds by offering hands-on guidance from inception. His keen insight into healthcare informatics and data systems has been instrumental in navigating businesses through complex landscapes. He thrives on pinpointing opportunities to elevate and refine technological innovations, ensuring they resonate strongly in competitive markets.